Remember that idea to connect Georgetown and Rosslyn with an aerial gondola? Well, now some of the area’s powerful heads of business are calling to breathe new life into the plan.

In an op-ed for The Washington Post titled “Let’s get the Georgetown gondola going,” Monumental Sports and Entertainment CEO Ted Leonsis, JBG Smith CEO Matt Kelly, and Tom Davis, a former Republican congressman and current federal government affairs director at Deloitte, make the case for the project:

The project would introduce a brand-new option for transportation between the District and Virginia and provide a seamless connection between Georgetown and the Metro system via an aerial gondola over the Potomac River. This would all come at a fraction of the cost of a new Metrorail station or expanded bridge. It would provide improved access to service-sector jobs at Georgetown University, MedStar Georgetown University Hospital and the Georgetown commercial district for workers who live near Metro. It would also bolster the tax base of a key commercial center and increase regional connectivity. This is an investment not just in Georgetown and Rosslyn but also in our region and our residents.

The Georgetown Business Improvement District first introduced the plan in 2013 as part of a 15-year strategic plan, and the gondola was the subject of a series of public meetings in the summer of 2016. A $206,000 feasibility study published that November conservatively estimated a daily ridership of 6,500, with the potential to go as high as 15,000 daily riders.

Per the report, the half-mile trip between Rosslyn and Georgetown via aerial gondola would take four minutes—as opposed to the 18 minute walk, a driving time of 6-10 minutes, or a bus trip of 6-20 minutes over the Key Bridge. Each cabin would hold eight to 12 people, picking up new passengers every 20-60 seconds.

JBG Smith was one of the private companies that helped fund the feasibility study, alongside the Georgetown and Rosslyn BIDs and the D.C. and Arlington governments. But the Arlington County Board said in February 2017 that it was “not in favor of any further funding of the gondola project,” preferring instead to focus on other projects in the county’s master transportation plan. The BIDs pledged to keep making the case for the gondola.

Now, Amazon’s decision to locate one of its hubs in Northern Virginia (with JBG Smith as its development partner) means Arlington County is looking at a commitment of $195 million from the commonwealth for transportation projects in the region. There’s only one mention of the tech juggernaut in the op-ed, which says that Amazon chose the region because of “the quality, availability, and potential for expansion of our regional transportation infrastructure.” They want to build on that momentum by having D.C. and Virginia collaborate alongside a public-private partnership for the gondola project.

So are Leonsis, Kelly, and Davis planning to pony up some funds for this public/private partnership? (The feasibility study says the whole shebang will cost between $80 million and $90 million.) We’ve reached out to JBG Smith and Monumental for their comment, but have yet to hear back.