It began with a tweet, as these things so often do.
It’s officially This Shirt season for the straight men of DC pic.twitter.com/x9g7sj43Ye
— Nick Hutchins (@nicholasrhutch) May 8, 2019
The streets of D.C. are indeed lousy with gingham button-down shirts (Disclosure: your trusted author has one, and almost wore it today). The button down is so popular that, more than a year ago, the Wall Street Journal begged its readers to “Stop Dressing Like Every Other Guy: Give Up Your Gingham Shirts,” noting that the shirt began its trek towards ubiquity more than a decade ago in post-recession 2008, and “endures precisely because it’s safely conformist and has just the right amount of whimsy for most guys (which is to say: very little).”
When the Wall Street Journal is going after your fashion choices, you ought to stop and think. But a mere glance at the streets of Washington makes it clear that District denizens are not taking their fashion advice from the business-minded broadsheet.
For a city with a reputation for taking few sartorial risks, this tweet resonated in a big way, and opened up some space to rib D.C. with stereotypes nearly as well-worn as the shirt.
https://twitter.com/emmaschimz/status/1126284856902680576
This shirt told me it's now a disadvantage to be a man when running for public office https://t.co/VA3iEHm4qY
— Malinda Frevert (@MalindaFrevert) May 10, 2019
This shirt just ordered an IPA. https://t.co/I3WKzHvCIi
— Ashley on the Avenue (@Briefslayer) May 10, 2019
https://twitter.com/CarolineMoss/status/1126515832257957894
this shirt just started a podcast with the exact same shirt but in red https://t.co/9vFMbjSDjr
— David Wright (@DavidWright_7) May 9, 2019
This shirt just asked me "so, what do you do?" https://t.co/5DAtIq6XX7
— Becka Wall (@beckawall) May 10, 2019
https://twitter.com/BySteveReilly/status/1126550591415566336
https://twitter.com/pasqualeluz/status/1126884700293718017
So, tell us:
Rachel Kurzius