Former President and First Lady Barack and Michelle Obama stopped into The Coupe recently and brought some friends along, including Netflix. The couple of recently-minted producers on Wednesday shared a video shot at the Columbia Heights cafe, promoting their first Netflix documentary American Factory.
The Coupe isn’t exactly the closest coffee shop to the couple’s Kalorama home or their previous digs at the White House, but they’ve shown an affinity for the spot before. During the former president’s last reported visit to The Coupe in 2014, he cuddled with a baby and feasted on chili while promoting the Affordable Care Act. This time, he and the former first lady chatted about storytelling and factories with Julia Reichert and Steven Bognar, the filmmakers behind the new documentary.
Reichert and Bognar are longtime documentarians—their previous four films have told the stories of the decline of U.S. auto manufacturing, how a new opera gets produced, an aging dancer’s return to the stage, and young people dealing with childhood cancer. Like their other films, American Factory is set in Ohio. It centers on a Chinese factory that employs residents in the city of Dayton, following the closure of a GM plant there.
“We want to give voice to people that don’t appear on screen,” Bognar tells the Obamas at The Coupe. “Working people, their stories, their struggles, their hopes.”
Michelle Obama says the people in the film remind her of her own upbringing. “One of the many things I love about this project is that it’s not an editorial,” she adds. “You let people speak for themselves.”
Netflix scooped up the doc after its premiere at the Sundance Film Festival this winter. It currently holds a 97 percent rating on Rotten Tomatoes.
Much like me on Sunday afternoons, the Obamas are getting really into Netflix, having signed a multi-year production deal with the streaming service last year. After American Factory, their company Higher Ground Productions has a handful of other projects in the works, including a biopic of Frederick Douglass, a children’s series about food around the world, and a drama series set shortly after World War II.
“A good story is a good story,” Barack Obama tells Reichert and Bognar at The Coupe. “Whether it’s a documentary like yours or if it’s a scripted story that helps people understand something that they didn’t understand before, we want to see if we can give voice to that.”
American Factory is available to watch on Netflix now, and is also playing at Landmark’s West End Cinema. The fact that it’s playing in theaters is important if the Obamas are hoping to score some Oscar gold with this doc. There was some grumbling after this year’s awards—mostly from Steven Spielberg—that films that are primarily streaming shouldn’t be eligible for Oscars. Earlier this year, the Academy of Motion Picture Arts and Sciences voted to maintain its existing rules about eligibility, which state that films can be streaming as long as they have a short theatrical run in Los Angeles County.
Lori McCue