The Smithsonian’s Hirshhorn Museum and Sculpture Garden is launching a reality television program called The Exhibit: Finding the Next Great Artist that will air on MTV and the Smithsonian Channel this spring.
The news comes as the museum is preparing to undergo the largest renovation in its history and a few months after it named reggaeton artist J. Balvin its first cultural ambassador — to connect youth across the globe to its art education programs.
The program is part of the Hirshhorn’s larger effort to reach “a younger demographic as well as a more mature demographic,” Hirshhorn Director Melissa Chiu told the The New York Times.
The show will focus on seven “rising American artists” who will create artwork inspired by modern and contemporary art in the existing Hirshhorn collection, according to a press release. The winner not only receives $100,000, but they’ll also get an invite to exhibit one of their own creations at the modern art museum, according to a press release. The show “exemplifies the Hirshhorn’s radical accessibility to modern and contemporary art,” Chiu said in a statement. (Chiu acts as the competition’s lead judge.)
“The Hirshhorn is free to all, yet many people cannot travel to Washington, D.C.,” Chiu continued. “The series will introduce audiences, wherever they are, to art making, spotlighting the importance of artists in society and energizing the Hirshhorn’s art-for-all mission.”
MTV Entertainment Studios and PB&J TV + Docs collaborated to produce the series. It will premiere March 3 at 9 p.m. on MTV and will re-air on Smithsonian Channel beginning March 7. Currently, there are no plans to stream the series, but a spokesperson tells DCist/WAMU, “We hope to see the series stream online.” It’s possible the show could get picked up for more seasons depending on how popular it is among national audiences, the spokesperson added.
The contestants, who were selected by Hirshhorn curators, are: Jamaal Barber, Frank Buffalo Hyde, Misha Kahn, Clare Kambhu, Baseera Khan, Jillian Mayer, and Jennifer Warren. Sadly, there are no local artists in the mix; the contestants come from New York, Atlanta, Miami, Chicago, and Minnesota.
To set the judging criteria, Chiu worked with a panel of art experts who considered the “originality and execution” of the pieces each week, per the announcement. The judges include artists Adam Pendleton, Abigail DeVille, and Kenny Schachter, along with sociologist Sarah Thornton, arts educator Samuel Hoi, digital museum strategist JiaJia Fei, and Hirshhorn trustee and collector Keith Rivers. MTV News personality Dometi Pongo will host the show.
The show will also highlight artists in the Hirshhorn’s collection, including Laurie Anderson, Mark Bradford, Barbara Kruger, Yayoi Kusama, and Alma Thomas, among others.
Elliot C. Williams