It’s International IPA Day, so go out and celebrate with America’s most revered beer export.

Hype is an amazing thing. The same driving force that makes you want to get something now makes you weary about it. In the craft beer scene, hype can come from so many places. Sometimes the scarcity of a product creates a frenzy to get it. Other times, raters on Beer Advocate or Ratebeer give a beer such glowing reviews that we swallow the pill and do anything we can to get our hands on it. Other times, many people aren’t sure where the fervor comes from. There are many articles about hyped beers that can’t really pinpoint the reason for hype…which in turn create more talk about the beer to feed the hype machine.