Drink your priorities with new wines and a beer that benefit local causes.

Making your way from one end of the new REI to the other feels like a small hike in and of itself, passing through more than 50,000 square feet of artfully arranged gear.

To formally kick things off, the retailer is holding a weekend of events on July 16-17.

The pop-up beer garden will be open through the fall.

REI unveiled their vision for a new flagship store in NoMa last night, and with it, a chance for community involvement.