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Smirnoff Ice

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May 24, 2010

Worse Drinking Trend: ‘Vodka Eyeballing’ or ‘Bro Icing’?

If you’ve yet to read this hilarious trend story from the Awl about a phenomenon called “Icing Your Bro” — a thing at least a handful of people across the country are doing that involves forcing a friend to get down on one knee and down a Smirnoff Ice as fast as they can — do take a look.The rules are simple: hand a Smirnoff Ice (the warmer/more disgusting the flavor, the better) to a…

 
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