Fake neighborhood fever is striking again, this time in the case of big-shot chef and restaurateur Ashok Bajaj, who is slated to take over the Penn Quarter spot formerly occupied by now-defunct Zola.

Seriously, these fake neighborhood names need to stop.

No, you can’t call your neighborhood “the GaP.”

An Adams Morgan business association is trying to rebrand the southern part of the retail and nightlife district as “SoMo.” That’s a really stupid idea.