Photo by blogancircle. Though the Washington Post’s paywall launched today, the paper is still exploring other options to increase revenue. Options like, say, letting organizations pay to respond to an editorial they may take issue with. This morning, WaPo announced its new online advertising initiative entitled “Sponsored Views,” which allows organizations to do just that: Add their own perspective and commentary in response to any content in the Post’s Editorials or Op-Ed pieces. Sure,…

The Washington Post is the first major U.S. newspaper to create sponsored content on its website.