Search
DCist Logo

sponsorship

All Stories

Jun 26, 2012

D.C. DMV Presented by Ford? Ads Helping Support Thinning Budgets, But Not Yet in D.C.

Municipal budgets are shrinking, and cities and states across the country and coming up with any number of creative solutions to draw in additional revenue—including corporate ads and sponsorships.

May 14, 2012

Capital (One) Bikeshare: Pondering the Corporate Branding of Our Beloved Bike-Sharing Program

New York’s nascent bike-sharing system was recently branded by Citibank for a cool $41 million. That got us to thinking: who could and should brand Capital Bikeshare?

Mar 19, 2012

The Trojan Thruway at I-66: Virginia Opens Door to Corporate Naming of Roads

In times of trouble, jurisdictions find creative ways to raise cash. For Virginia, it’s allowing well-heeled individuals and influential corporations to slap their name on roads and bridges.

Jan 05, 2012

[Enter Corporate Name] Capital Bikeshare

Just as the District has started allowing corporate sponsorship and ads in local parks and recreations centers, the city’s flagship bikesharing network may soon be branded too.

Feb 05, 2010

Tai Shan Gets Corporate Sponsorship

Photo by RoxandaBear Our beloved Butterstick has only been in China for a few hours, and they’ve already pimped him out as a corporate spokesperson. The Washington Post reports that Sichuan Auto Industry Group, a Chinese automaker, will fork over $150,000 to “adopt” Tai Shan for life. The deal appears to outsource the cost of the giant panda’s food and care to the company, while the company gets to use Tai Shan as an…

 
Terms of Use |WAMU Privacy Notice
WAMU 88.5 | American University RadioMailing Address: PO Box 98101 | Washington, DC 20090-8101
Station Address: 4401 Connecticut Ave, NW | Washington, DC 20008 |
Combined Federal Campaign (CFC): #91855
© 2026 All Rights Reserved.