Municipal budgets are shrinking, and cities and states across the country and coming up with any number of creative solutions to draw in additional revenue—including corporate ads and sponsorships.
May 14, 2012
Capital (One) Bikeshare: Pondering the Corporate Branding of Our Beloved Bike-Sharing Program
New York’s nascent bike-sharing system was recently branded by Citibank for a cool $41 million. That got us to thinking: who could and should brand Capital Bikeshare?
In times of trouble, jurisdictions find creative ways to raise cash. For Virginia, it’s allowing well-heeled individuals and influential corporations to slap their name on roads and bridges.
Jan 05, 2012
[Enter Corporate Name] Capital Bikeshare
Just as the District has started allowing corporate sponsorship and ads in local parks and recreations centers, the city’s flagship bikesharing network may soon be branded too.
Feb 05, 2010
Tai Shan Gets Corporate Sponsorship
Photo by RoxandaBear Our beloved Butterstick has only been in China for a few hours, and they’ve already pimped him out as a corporate spokesperson. The Washington Post reports that Sichuan Auto Industry Group, a Chinese automaker, will fork over $150,000 to “adopt” Tai Shan for life. The deal appears to outsource the cost of the giant panda’s food and care to the company, while the company gets to use Tai Shan as an…