This will be a fun sight for drivers and pedestrians along Massachusetts Avenue NW: The National Shooting Sports Foundation, a Connecticut-based trade association, is taking out space on a 50-foot billboard on the side of the apartment building at 1234 Massachusetts Avenue to advertise a series of upcoming gun seminars.

Washington Business Journal reports that the ad will promote FirstShots.org, a series sponsored by the foundation that introduces first-timers to gun use:

“Hey D.C., it’s time for your first shot,” the billboard will read, according to permit documents. “First Shots, an introduction to shooting.”

The permit was awarded August 3, WBJ reports; the apartment building is one of a handful of District structures permitted to host billboards.

Legal handgun ownership is a relatively new thing in the District, something made possible after the U.S. Supreme Court overturned D.C.’s firearms-possession ban in 2009. Since then, the Metropolitan Police Department has registered about 2,500 guns owned by District residents, including Washington Times opinion writer Emily Miller’s.

But none of the five FirstShots seminars actually take place in the District. Running between August 24 and 28, they’re actually happening at gun ranges in Northern Virginia and Waldorf, Md. The classes are free, and you don’t even need to own a gun to show up.

The National Shooting Sports Foundation’s website features a heavy emphasis on gun safety. That’s reassuring. But in the wake of mass shootings in Colorado and Wisconsin, not to mention recent spates of gun violence right here in D.C., seeing a giant billboard offering free shooting lessons might come off as a bit unsettling.