Today’s Post reports that Warren Brown, owner and founder of U St. bakery Cakelove, will be the first D.C. area chef to have his own show on the Food Network. The show will be entitled “Sugar Rush” and is slated to take the 9:30 p.m. slot on Wednesdays starting in October.
Brown, a former lawyer who has been called one of America’s most fascinating entrepreneurs, will also be profiled on the Food Network’s “Recipe for Success” program, and Cakelove is opening a second, larger location later this year in Silver Spring.
This DCist isn’t much of a fan of Cakelove, but then again, neither does he have much of a sweet tooth. In polling friends and contacts, however, we noticed that the attention lavished on Mr. Brown’s bakery is also surprising to others in the local community. Sure, having a thriving independent local business is something to be admired, but after much fanfare three years on, we wonder if Cakelove is resting on its laurels. Frequent complaints we’ve heard from friends range from cake that is far too dry, icing that is the equivalent of a slab of butter with a consistency that’s far too thick, generally overpriced products, and reports of gastrointestinal distress from even the smallest amounts of confection.
How do DCist readers feel about Cakelove? Are you looking forward to their coming Silver Spring location, or do you think the expansion just stretch the bakery even thinner?
>> DonRockwell.com on Cakelove
>> DCist tries to recreate Cakelove’s cupcakes