You might remember hearing the news, back in March, that the folks marketing The Simpsons Movie would be remaking some 7-11s across the country in the image of Apu Nahasapeemapetilan’s beloved Kwik-E-Mart. As Simpsons devotees, we were pretty excited.
Well, the D.C. area is among the lucky metropolises selected — but, to our dismay, the Associated Press (via NBC4) tells us that the lucky 7-11 is in Bladensburg, Md. Of course Bladensburg isn’t all that far from the city. Still, surely the nation’s capital deserves something a bit more Metro-accessible. We were prepared to write the whole thing off — and to do so in song:
Who needs the Kwik-E-Mart?
Now here’s the tricky part
Oh won’t you rhyme with me?
Who needs the Kwik-E-Mart?
It’s already on Flickr-E-Mart
They’re in the sticks-E-Mart
It’s a marketing trick-E-Mart
The Kwik-E-Mart is really — d’oh!
Who needs the Kwik-E-Mart?
Not me!
But then we started to see the photographic evidence. There’s this Flickr set of the Kwik-E-Mart in Burbank, Ca. Between the Frostillicus decal, the Krusty-Os and the relatively obscure donut-topping reference, it’s clear that this is both a crass marketing exercise and a labor of love.
Who needs the Kwik-E-Mart? We doooooooo… More photos after the jump.
Photos by Sommer Mathis