A week ago we pointed out that Pepsi might be too closely exploiting the Obama logo and message for the comfort of their Republican consumers. Well yesterday on the National Mall, they continued to link themselves even more shamelessly to the new president by handing out tote bags with distinctly Obama-esque message (“Hope,” “Yes You Can”) and cards encouraging people to sign an open letter to America’s newest leader by sending a text message to Pepsi. Beyond the wisdom of trying to make itself the drink of all Democrats, it seemed a little tacky for Pepsi to be handing out corporate schwag on what is something of a sacred day for America’s democracy. Coca-Cola seems to be playing it safe, on the other hand — the most they’ve done is run ads on MLK Day advocating diversity and service.