Eric Ziebold

We told you a few months ago about a new venture by CityZen’s Eric Ziebold at the Mandarin Oriental called South by Southwest. The restaurant is supposed to offer less pricey regional fare. The name was questioned by the City Paper’s Tim Carman, so when a number of folks received invitations to save the date for the opening of Sou’wester, we wondered, what’s going on here?

According to Ziebold, the rationale was a lawsuit brought by some pesky Texans, who want their SXSW to be the one and only. He writes, “Sou’Wester is a strong wind or storm that comes blowing in from the Southwest, and it has a nautical connotation. So we’re talking about the sweeping change that is occurring here. Also still trying to hint that we’re on the water.”

And from what we hear, the new Sou’wester will be sailing in to D.C. by mid-September.