Hundreds of invited guests partied at the newly reconstructed Georgetown Safeway Wednesday night. The store reopens today.

Safeway Inc. decided to fully embrace the nickname D.C. residents long ago bestowed to its Georgetown store on Wednesday night. The grocery chain threw an elegant, exclusive party to celebrate the reopening of the newly reconstructed “Social Safeway” on Wisconsin Ave.

It seems unlikely the company will soon start embracing many of the other monikers its D.C. area stores have earned. Can you imagine a gala celebrating the “Un-Safeway,” or the “Soviet Safeway”?

Filed Under: development, georgetown, grocery stores, parties, safeway, shopping, Social Safeway,