With school all but out for the summer, it’s probably worth noting that come July 1, the curfew for children and teenagers under the age of 17 in the District extends to 12:01 am, seven days a week. The extended summer hours are in effect until the end of August. The Metropolitan Police Department is going all out with a big promotional push to convince youth that they’ll be keeping a close watch for violations. The push, which asks “Are U In?”, features the usual posters and ads — including one which wonders “Are U N?“. (Must be some kind of texting shorthand, I guess.)

But you can’t reach the kids with traditional advertising! You’ve got to go viral, yo.