Photo by amarino17.

The problem: you are an organization selling a product that you’d like more people to purchase — in this case, lottery tickets.

The solution: piggyback your product on a hot trend — in this case, food trucks.

Sounds like a can’t miss idea, right? Of course, if you’re going to do pursue that marketing strategy (and spend $32,600 of the city’s money in the process) you’ll probably want to make sure that it’s completely legal for you to do so — in this case, the D.C. Lottery, uh, didn’t.