Facebook ads are easy to overlook most of the time. But today, one caught my eye — an advertisement for Chick Beer, made exclusively for women.

The description from Chick Beer’s site:

Chick Beer is an exciting new brand of beer made exclusively for women! Celebrate Your Chickness! Smart… funny… sexy… loving… powerful… caring… playful… beautiful… brilliant… and breath-taking… That’s you! Join the sisterhood of chicks ~ and feel good knowing that we donate 5% of our profits to charities that empower women.

The beer itself is described as a “light lager, with low carbs and just 97 calories. The taste leans toward the smoothness of malt over the dry bitterness of hops. It’s the taste that women prefer.” It’s made by the second oldest brewery in the U.S. — Minhas Craft Brewery in Wisconsin. (For shame!) The site goes on to detail how women comprise 25 percent of the beer drinking market, and that Chick Beer is the only beer made for women.

As a steady female beer drinker, this is a pretty lame marketing plan. Do we still live in the era of Don Draper? Unless this beer has birth control qualities like Sabor de Soledad, it’s pretty offensive. If you happen to be targeting women, there are plenty of ways to focus on that market; you see it in ads for yogurt, diapers, or diet plan meals.

I may have lady parts, but I like my hoppy beers and calories. (The calories especially, so I can make people guess whether I have a beer belly or a muffin in the oven.) Not to mention there are plenty of men who don’t enjoy the bitterness of hops. Why are they excluding men from their marketing? By their own admission, they’re missing out on 75 percent of the market! If most women have a preference for light beers with no taste, there are plenty of beers that fit the bill which don’t have to lower to such marketing ploys.

Maybe Minhas is under the impression that people like New Belgium brewer Kim Jordan, Black Squirrel head bartender Hollie Stevenson and former Brickskeller beer education director Rachel Murray all just want to drink beer from a bottle with a pretty pink label. But as for me, I’ll be the one on the stool in the corner, drinking the IPA and cursing like a sailor.