Yesterday marked the kick-off of Metro’s new anti-sexual harassment campaign, which will include new ways for riders to report inappropriate behavior or contact on buses and trains and new ads stating what is sadly not obvious to some: sexual harassment is not OK.

The campaign follows complaints from women that Metro wasn’t taking sexual harassment complaints seriously. In fact, after a hearing in the D.C. Council on the issue in February, Metro leaders came off as downright oblivious, saying that maybe women were just mistaking flirting for harassment.

Metro’s new campaign includes a new website and an email address—harassment@wmata.com—to allow riders to more easily report sexual harassment. Metro workers will also undergo training that will allow them to better respond when harassment is reported.

Probably the biggest component of the campaign will be new ads that will soon appear on buses and trains informing riders that inappropriate comments and touching are unacceptable. Explained Metro in a press release yesterday:

The new posters, flyers and handouts, developed in English and Spanish, are intended to raise awareness about the issue of sexual harassment in public spaces and encourage victims to report incidents to police. The award-winning campaign was created by the Massachusetts Bay Transportation Authority (Boston T), who agreed to license the campaign materials to Metro at no cost.

“This purpose of this outreach is to let people know that it’s not okay to sexually harass people on Metro,” said Metro General Manager and CEO Richard Sarles. “We are encouraging anyone who may be harassed to report the incident to Metro Transit Police, and we appreciate the support of the advocacy groups in getting our message out into the communities we serve.”

Metro also says that Transit Police are tracking reports of harassment to better assess where to deploy resources.