Photo via Leigh Munsil
For anyone who hasn’t completed reading Suzanne Collins’ Hunger Games trilogy but plans to, it might be advisable to stay off the Blue Line for a while. A billboard for Amazon’s Kindle features—in a clear, prominent typeface—the opening passages of Mockingjay, the final book in Collins’ series.
Now, there’s nothing wrong with Amazon wanting to show off the clarity of its reading device’s screen. But perhaps the advertising firm Amazon hired to create the poster should have excerpted something in the public domain, or at least a title with less rabid, tech-savvy fans. Would it have been so terrible to use the opening lines of, say, The Great Gatsby? Surely no one would mind walking by a billboard displaying “In my younger and more vulnerable years my father gave me some advice that I’ve been turning over in my mind ever since.”
But The Hunger Games? That’s a major franchise with movies, T-shirts and posters, online message boards and hyperactive fan fiction. And not all of us have caught up with the full trilogy. Why not just spray-paint “Snape killed Dumbledore” on the side of a trash can?
Here’s the big reveal of Mockingjay, thanks to the lunkheads at Amazon:
“I stare down at my shoes, watching as a fine layer of ash settles on the worn leather. This is where the bed I shared with my sister, Prim, stood. Over there was the kitchen table. The bricks of the chimney, which collapsed in a charred heap, provide a point of reference for the rest of the house. How else could I orient myself in this sea of gray?
Almost nothing remains of District 12.”
Oops. Actually, I haven’t read any of Collins’ books nor have I seen the recent film adaptation. I guess District 12 is some kind of post-apocalyptic horror show that gets burned to a crisp.
The ad was sighted yesterday by a Blue Line rider. From the look of Munsil’s photo, it seems Amazon’s Kindle presents lines of text quite sharply in an easy-on-the-eyes background. But it makes us wonder: Are pop-culture spoilers the future of Metro ads? Perhaps we’ll start seeing script excerpts from The Avengers posted on the system map. Or tawdry details from the next installment of the Fifty Shades of Grey series on the sides of train cars.