Photo by a nameless yeast

With sales on just about everything on Black Friday, why not discount the hell out of booze? That’s what Virginia has planned, per the Examiner:

Across Virginia, state-run ABC stores will open at 9 a.m. Friday and offer discounts between 25 and 50 percent on select alcohol and all purchases above $50 will see a 10 percent reduction at the register.

A handful of locations, including the ones in the Fairfax Court and Fair Lakes shopping centers, will begin selling to customers at 7 a.m.

“This is a unique opportunity for our retail customers to purchase quality items at reduced prices,” said J. Neal Insley, chairman of the Virginia Department of Alcoholic Beverage Control. “For individuals interested in trading up to more premium brands for themselves or as gifts, the discount will help offset the higher cost.”

There are 339 state-run liquor stores in Virginia. Gift cards will not be discounted, but all alcohol purchases are eligible for the 10 percent discount. The sale lasts until 3 p.m. Friday.

This will be the second year that the commonwealth has run the promotion, and not surprisingly, both alcohol purchases and revenues for the government—which runs liquor stores—went up during last year’s sales.

The sales also serve a second purpose: you can drink away your sorrows that you spent that much time in lines for other consumer goods of questionable need and use.