Photo by Elvert Barnes.

A super-fun, not-at-all-offensive Chick-fil-A event will be held at George Mason University today to see if the crowd can break the record for “largest gathering of people dressed as cows.” Who cares if the chicken company’s head thinks gay people should be treated as second-class citizens? There’s a world record to set!

Franchises from Northern Virginia organized the attempt to break the Guinness Book record, set last year by 298 students from Holy Trinity High School in Ontario. “Costume requirements include: One- or two-piece cow-themed/decorated suit and head piece or decorated hood,” according to an event listing. “Hands do not need to be covered. Shoes should match the suit in either black or white.”

Cows have been used by the Georgia-based company in its extremely depressing advertising campaign where bovines urge consumers to eat chicken in order to save their own lives. This campaign is also available as merchandise.

George Mason is actually known for its “gay-friendly atmosphere,” receiving four out of five stars on the LGBT-Friendly Campus Climate Index. So why would the Virginia school welcome Chick-fil-A to its campus and allow it to use its field at no cost? The answer is as obvious as the difference between a real cow and a person in a cow suit: Money.

As the Washington Post reported, Chick-fil-A donates $50,000 a year to the school’s athletic department. The company also has a location in a campus food court.

Request for comment from George Mason’s Pride Alliance has not been returned.