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Listen up, bros, because Movember is here. Movember, as you probably know, because you’re a bro and bros LIVE for things like Movember, is that time where bros grow out their mustaches to raise awareness for men’s health issues like prostate cancer as such.
In celebration, SoulCycle—a “premier full-body indoor cycling studio” with studios across the country, including D.C.—is calling all bros to get off their ass and get mad swol by offering all-first male (re: bros) riders a “complimentary class” at any one of their studios during Movember. They’re also encouraging bros to get involved and healthy through a #NoMoExcuses campaign, which involves, well, I’ll just leave this here:
SoulCycle will call on its community of riders to support men’s health by asking them to engage in #NoMoExcuses. Through a social media campaign, SoulCycle will post a photographic lineup of Bros along with typical excuses to skip exercising. The SOUL community will be called to action to tag their male friends and colleagues on the image of the Bro with the same excuse they’ve heard them use to get out of working out. Once tagged, a challenge is initiated for the tagged Bro to take a SoulCycle class, and get moving! As an incentive and to support the challenge, SoulCycle will invite all male riders to take their first class free at all 32 studios across the country.
Additionally, they’re offering “a series of male-focused theme rides,” called “Moustached Musicians” and “Jock Jams.” Get cised, bros.