Meow Wolf’s large-scale installation in Santa Fe is not exactly a play, not exactly a museum: It’s somehow both. Even the CEO of the company that built it, Vince Kadlubek, has trouble putting it into words. “It’s like walking inside of a science fiction novel,” he says.
At the exhibit, dubbed The House of Eternal Return, visitors explore the nooks and crannies of a massive Victorian house festooned with Technicolor lights, plastic bugs, and pop art murals. Along the way, they discover the mysterious (fictional) story of the family that lived inside the massive, Willy Wonka-ish home. Sometimes actors are on hand to interact with the crowd, and other times patrons are free to slide down secret portals inside washing machines, or poke around a life-sized treehouse on their own.
Now, all that weirdness is coming to D.C. The company announced Tuesday that it will build its fourth permanent installation in Fort Totten. Locations in Las Vegas and Denver are already in the works for 2019 and 2020, respectively. The D.C. experience, set to open in 2022, will anchor the forthcoming Art Place at Fort Totten, which will also include residential, retail, and food and beverage units.
The new spot in D.C. comes after Meow Wolf’s Santa Fe location got a visit from Jane Lipton Cafritz, board member of the Morris & Gwendolyn Cafritz Foundation, which is funding the Art Place development. “We saw their development and were really impressed by the work they do,” Kadlubek says.
Founded in 2008, Meow Wolf emerged from an arts collective in Santa Fe with a series of immersive pop-up experiences. “We were bunch of kids in a warehouse making weird art together,” says Kadlubek, a former music promoter. He got support from Game of Thrones author George R.R. Martin, his former boss, who bought the former bowling alley in Santa Fe where House of Eternal Return opened in 2016. Since then, more than two million visitors have entered the installation, the company says.
When the new installation opens in D.C., suffice it to say that Meow Wolf will likely be Art Place’s most out-there tenant. Kadlubek says the 75,000-square-foot immersive experience (far bigger than the 22,000-square-foot space in Santa Fe) will continue the story of House of Eternal Return, and will draw from the same inspirations in its design. His team’s “hodgepodge” of inspirations includes Alice in Wonderland, Blade Runner, and The Fifth Element, which come together to create a “psychedelic, sci-fi, fantasy” immersive world.
“We really like breaking the nature of reality,” Kadlubek says. “In Santa Fe, we start off in a house but then you walk through these portals into other dimensions. It’s that whole trope of ‘I’m in the real world but then I’m in another world.'” He names the 2009 movie Coraline as an example.
Stepping into this new dimension won’t come cheap: Kadlubek estimates cost of entry for D.C.’s house will run between $25-$40 per person. There’s no set start and end time for your experience—you’re welcome to wander in and out when you please—but he says most visitors tend to stay for a couple of hours.
As they’re gearing up to create the D.C. location, Kadlubek says his team is on the hunt for local artists to create the trippy world. He also hints that the experience’s plot will draw inspiration from D.C.’s most powerful residents. No, that doesn’t mean it’s about President Donald Trump—at least not directly. “We’re telling fiction stories,” Kadlubek says.
Lori McCue



