Listen, we all know about Gritty, and don’t even start with me about G Wiz. There’s another mascot who deserves our adoration and memes: Wendy the Water Droplet, patron saint of DC Water. She looks just like a bulbous blue face, accessorized with a sweet pink bow.
There are a few other things you should know about Wendy, according to DC Water’s digital communications manager Franchesca Thompson. “Wendy does not speak,” Thompson says. “That’s one of the reasons we have this massive smile on her face, so that everyone can understand Wendy is happy. That’s how we want customers to feel about our brand. … She’s light, she’s fun, she loves kids.”
And she performs choreographed dance moves, as evidenced by this year-old video that DC Water tweeted this week, and that I have not been able to stop thinking about in the 68 hours since it was brought to my attention:
In the video, Wendy is flanked by two backup dancers (named on DC Water’s site as “The Water Boys”), all completing a basic two-step. “Oh Wendy, Wendy, we need you to safely flowwwww,” a singer croons in voiceover. “Through water mains in our street.” Wendy and the dancers spin, wiggle their rear ends, and point to the camera throughout the 80-second music video.
Thompson remembers filming this video last year—she was the one inside the Wendy costume. “It’s hot [in there],” she says, adding that Wendy doesn’t have great peripheral vision. “I could not see, but I just pretended to do the moves.”
The video was filmed at the Bryant Street Pumping Station (the very same one whose errantly-opened valve led to the water boil advisory last summer), a space chosen because it echoed the hallway set of Spears’ 1998 music video. Thompson’s colleagues John Deignan and Emanuel Briggs served as backup dancers, and Deignan devised most of the choreography. The idea of using a music video to spread the news of the annual chlorine switch was Thompson’s idea.
The issue at the heart of this video is a lot more dense without the tune of one of the best-selling singles of all time in your ears, but here goes: All water in D.C. pipes is normally treated with chloramine, a disinfectant. Once a year, for a little over a month, DC Water switches disinfectants from chloramine to chlorine in order to clean out the pipes. This year’s chlorine switch kicked off on Monday, and lasts through May 6. Water coming through the faucets might taste or smell like chlorine, though, so DC Water distributes messaging each spring with tips for making water more palatable.
Thompson estimates that D.C. residents are generally aware of the chlorine switch, but acknowledges, “D.C. is transient. There are always gonna be new people coming in. Diversifying how we get this message out every year is positive.” It’s worth noting that this video—criminally—only has 300 views so far.
DC Water shared the link again on Monday, both to mark the chlorine switch and to join in on a Twitter conversation among various nationwide water utilities. It may shock you to learn that a water droplet as the mascot of a water company is not a particularly original idea, and other organizations were comparing their anthropomorphized fluids. “Don’t be fooled by any fake dancing water drop mascots on the internets,” DC Water tweeted, joining the fray. “There is only one real Wendy, and she dances with a purpose, to promote the spring cleaning of our pipes.”
If you’re not a Britney stan, please enjoy this video of Wendy doing her best TLC:
https://twitter.com/dcwater/status/1010198929776865280
Lori McCue