The past decade was a golden age for D.C.’s tourism industry, with 10 consecutive years of growth between 2009 and 2019.

Then the pandemic ruined everything.

The city is now facing millions of dollars in lost revenue from canceled conventions and events, and domestic and international travel have seen sharp declines. Washington’s tourism marketing organization, Destination DC, laid out these grim details during its annual Marketing Outlook Meeting on Wednesday.

“We’ve all been faced with a massive blow,” said Elliott Ferguson, Destination DC’s President and CEO. “The pandemic changed things for us, and as we can expect, this year won’t look good.”

Last year, the city hosted 22.8 million visitors from around the U.S. This year, the projection is a mere 11 million — a 53% drop. And tourism from other countries isn’t expected to rebound to its pre-pandemic levels until 2024.

Visitors from other countries typically make up a small percentage of the city’s tourists, but they spend a lot of money. Last year, for example, overseas visitors made up 7% of the total number of visitors to D.C., but they were responsible for 27% of visitor spending.

The shift from in-person to virtual mass gatherings dealt one of the heaviest blows to the city’s tourism economy. Forty two large-scale events and conventions have been cancelled so far — 35 scheduled for this year, 7 scheduled for the next — leading to a $422 million revenue loss.

The daytime population of downtown D.C. — an area heavily populated by business travelers and tourists, as well as local office workers — dropped 90% from February levels. The Downtown D.C. Business Improvement District reports the neighborhood’s economy has been crushed.

The declines in tourism will impact everything from restaurants and food trucks to hotels and AirBnBs. Hotels in the city’s central business district are projecting a measly 25% occupancy rate this year, according to STR, a market data company that monitors the hotel industry. Last year’s occupancy rate was 76%.

Ferguson attempted to strike optimistic notes during the meeting, even quoting Rep. John Lewis at one point. (“We must never ever give up, or give in, or throw in the towel. We must continue to press on.”) He pointed to a number of major upcoming events that could maybe, somehow, perhaps still bring tourists to the District, including the DC Jazz Festival later this month, the presidential inauguration in January, and the National Cherry Blossom Festival next spring.

And until there’s a vaccine, Destination DC will shift its focus to the 50 million people who live within a four-hour drive of the District, rather than people who would need to travel by plane. The organization also plans to encourage DMV residents to book rooms in area hotels for staycations.

“Prior to the pandemic, we were consistently breaking visitor records,” Mayor Muriel Bowser said at the start of the meeting. “Together, we will get back there.”