Another e-scooter brand is rolling onto the scene – this time allowing users to rent out their own personal scooter for a flat monthly fee.
E-scooter company Unagi is launching a scooter rental service across the region Thursday, bringing their Model One e-scooter to D.C., Northern Virginia, parts of Montgomery County. Unlike the myriad other scooter fleets in D.C., like Lime, Skip, and Spin, whose monthly subscription packages guarantee free rides on publicly shared scooters, Unagi is marketing a scooter-leasing service that gives riders their own personal scooter for $49 a month. Instead of letting scooters loose on the street, Unagi will ship a scooter to a user’s home.
According to a release from Unagi (which at multiple points compares selecting an e-scooter to finding a romantic partner) the new monthly package is designed for those who are “scooter-curious” but “afraid of commitment.” (The release goes on to say that “like the best relationships, Unagi will be there when you need it — always — and you can ride to your heart’s content as long as you’re subscribed.”)

Users can either pay $49 a month, or subscribe for a discounted annual rate, which comes out to $39 a month. By comparison, Helbiz offers unlimited rides for publicly shared scooters at a rate of $39.99 per month. If you want to own your own Unagi scooter, the Model One goes for $990.
Unagi launched its subscription service initially in New York City and Los Angeles last year, and it marks the first leasing-style e-scooter provider in D.C, where electric mobility has often been a flashpoint in local transportation debates.
Last fall, D.C. lawmakers controversially passed a slew of regulations on e-scooter companies and other electric mobility services in response to residents’ safety concerns, while critics of the move have pointed out that the city should be focusing on vehicular crashes, not scooters.
The council’s bill established fines for scootering while intoxicated, limits on where scooter docks can be placed, and speed limit caps. Per the law, scooters with permitted fleets in the city cannot go faster than 10 miles per hour, but the Unagi scooter’s max speed is 17 miles per hour. A spokesperson for the company said that obeying the city’s speed-limit laws will be up to the rider.
Unagi’s Model One, referred to in the past as both the iPhone of e-scooters and the Tesla of e-scooters, is foldable and designed to be toted around onto the Metro and into the office. Right now only four colors are available, but a customizable paint-job option is reminiscent of a luxury Louis Vuitton bag.
This post has been updated to correct the subscription services offered by other e-scooter providers in the area.
Colleen Grablick