Ah, college football bowl names: the realm of the conglomerate mashup. Whether its the Kraft Fight Hunger Bowl, the Bridgepoint Education Holiday Bowl, the Franklin American Mortgage Music City Bowl, or simply something completely bereft of any kind of creativity and character like the Little Caesars Bowl, bowl game naming rights are usually completely unapologetic about being little more than a) a cash grab for corporate sponsors who need a nice perk to give to…