Ah, college football bowl names: the realm of the conglomerate mashup. Whether its the Kraft Fight Hunger Bowl, the Bridgepoint Education Holiday Bowl, the Franklin American Mortgage Music City Bowl, or simply something completely bereft of any kind of creativity and character like the Little Caesars Bowl, bowl game naming rights are usually completely unapologetic about being little more than a) a cash grab for corporate sponsors who need a nice perk to give to executives over the holidays or b) a company looking for a public way to get its name attached to a good cause. That said, I suppose D.C.’s annual postseason college football tilt got off relatively light — the game will be rechristened as the “Military Bowl presented by Northrop Grumman,” according to a report in the Washington Post. Previously, the game — which will be played at RFK Stadium on December 29 this year — was known as the EagleBank Bowl. Eh, it could have been worse.