Due to the “astronomical marketing spend required to compete” with services like Uber, Lyft, and Sidecar.

They’re now claim to be the cheapest taxi or ride-sharing option in D.C., at least for now.

“We know the schools, the bars, the sports teams, the shopping meccas, THE places to go, see and be seen – and we know how to get there,” a description on the video reads. “Do you? Hailo is here to help.”

Each promo code – HailoLovesDC, HailoLovesDC1 and HailoLovesDC2 – is worth a $20 credit, which will likely cover most rides.

A new taxicab-hailing app arrives in D.C. today, making the old school hand-in-the-air hail a thing of the past.

Hailo, an app-based taxicab-hailing service that got its start in London, is looking to expand to D.C. And unlike high-end livery service Uber, it’s trying to avoid picking fights in the process.