Someone break out the cigars. The Washington Post yesterday welcomed the newest member to its family of blogs, rolling out the D.C. Sports Bog. Authored by Dan Steinberg, the Bog will cover a vast array of Washington area sports while inserting nuggets of pop culture. The obvious question that comes to mind: Why Bog?

Q: Why is this called a Sports Bog?
A: The Author covered the Maryland football team in 2005. When he told Ralph Friedgen he was leaving the beat, the coach replied, “I don’t even know what a bog is.”

After a brief introductory posting Friday afternoon, Steinberg hit the ground running yesterday, torching the blogosphere for over 3500 words. Among the topics discussed: Terry Bradshaw’s thespian merit, arcane preseason statistics, Clinton Portis’ Theory of Groupies, and a rousing debate concerning a Phil Collins ballad being touted as a Jock Jam.

It seems likely that Steinberg’s Bog will avoid the fates of less fortunate Post blogs and proceed to flourish in the sometimes unforgiving landscape of the interweb. In his first full day, Steinberg contributed a steady stream of content to the Bog, employing a brand of irreverent wit while attracting several commenters along the way. Plus his hilarious Turin blog was definitely the most entertaining thing about the last Winter Olympics.

Of course, a honeymoon period is expected during any blog’s inaugural stretch, especially a blog backed by the star power of the Post. However, it remains to be seen whether yesterday’s debut was more indicative of the next Carlos Beltran or the next Ben Grieve.