And it’s burgers!
Redskins owner Daniel Snyder revealed today that he will purchase Johnny Rockets, the ubiquitous chain-diner. With District locations in Georgetown, Dupont Circle, and Union Station, most of us are probably aware of the grease-trap’s existence even if we don’t quite remember many of our experiences there — the restaurant’s hours tend to attract the late-night stumbly crowd.
For those of us unfamiliar with the chain, Johnny Rockets tries its very hardest to recreate an authentic 1950’s diner in the same way that Daniel Snyder tries his very hardest to recreate a successful Washington football team. We can expect to see some signficant cross-marketing, as Snyder has already announced his intention to open some Johnny Rockets branches in FedEx Field. That got us wondering what else could be in the works for this new collaboration. A new Clinton Portis persona, Milkshake Jones, serving soda pop to reporters? Some of the Redskins receivers following their true calling as actual hatracks? A new sous chef replacing the old menu with a 700 page version?
We’d love to go on with the poking of fun, but the Sports Bog went and beat us to the punchlines this morning. Although, in an environment as target-rich as this story, there’s bound to be more jabs to be taken. Feel free to leave your own in the comments.
Photo Illustration by Matt Bourque