On Sunday, the Post ran a story detailing the Washington, DC Convention and Tourism Corporation’s announcement that they will spend $150,000 beginning this year to research and develop a new catch phrase for the city. We told you a bit about these plans, including the Tourism Corporation’s effort to gather your opinions on the District through their Share Your DC survey, back in January. If you still haven’t completed the survey, go ahead and take a minute to do so now.
New city slogans are all the rage, we’re told, like the ubiquitous “What Happens Here Stays Here” for Las Vegas, or the much-derided “Metronatural” for Seattle. But we’d like to humbly submit that the Tourism board rethink this plan. Not the part about coming up with a new slogan for D.C. — “Washington, D.C.: The American Experience,” is objectively boring. Just the part where they’re going to throw down $150,000 to pick a new one. Why didn’t you come to us, Tourism officials? Between our staff and commenters, we bet can come up with something perfect for the low, low price of only, say $50,000. Think of the savings. Think of the time you’ll save. Think of the ridiculous DCist yacht party we could throw. It boggles the mind.
We stayed up all night working on some slogans, and encourage you to add some more to the comments. Some of these are somewhat serious suggestions. Others, not at all serious. We’ll trust you to know the difference.
“D.C. Quarter” image from Modernhumorist.com