Feel like your morning commute isn’t already filled with enough ads for Lockheed Martin or the anti-abortion lobby? Then the Examiner brings you good tidings, as a proposal is on the table to greatly expand the amount of space available to advertisers on Metrorail and Metrobuses. Metro General Manager John Catoe hopes the proposal will help balance the long out of whack WMATA budget without increasing fares.
But just where would the ads go? Some spots that could soon be for sale include the ceilings and inside of rail car doors, on station floors and a new giant advertisement on the outside of headquarters’ building near Judiciary Square. Just think how impressively frightening that AEGIS Combat System will look in 14′ x 48′.
Of course, the proposal is not without controversy, as some people fear some of the ads may be quickly ruined (like on the floor) or lead to safety issues (like inside rail car doors). And then there’s the idea to expand ad space to the wild west of the Interwebs.
Metro often receives politically controversial advertising to run in its rail stations and inside rail cars, such as recent posters airing opposing views on the Israeli-Palestinian conflict. Kauffman is worried about the response Metro will get if those ads are posted on its Web site.
“It is one thing to have a controversial ad in a station, but it is another to have it on the Internet where folks holed up all over the country can start e-mailing about it,” he said.
Oh noes! People might start emerging from their “holes” and start “e-mailing,” and there’s nothing at all we could do to stop them! It’s a world gone mad, we tell you.
So what say you, D.C.? Are you willing to have your public transit be entirely swallowed up by commercial interests to save yourself an extra dollar every day? Or will you now begin furiously typing letters to Naomi Klein?