Former Alexandria Police Chief David Baker is back in the news this week, thanks to agreeing to appear in this PSA for the DUICheckpoint campaign, a joint effort from the Virginia Department of Motor Vehicles, the Maryland Department of Transportation and the District of Columbia Department of Transportation. You’ll recall that Baker retired from his position shortly before pleading guilty to driving while intoxicated and serving five days in jail.

Check out the PSA for yourself, which we’ve posted above. Hopefully Baker’s experience can help scare more locals away from making the same bad choice he did.