Photo courtesy of the Madison Hotel

President Obama will be inaugurated into his second term in six days. With January 21, 2013 rapidly approaching, hotels, restaurants and other merchants across the D.C. area are grabbing at the opportunity to raise their rates for this quadrennial celebration of patriotism. And sometimes, they go too far. “Ridiculous Inauguration Deal of the Day” will examine the most ludicrous offerings we can find.

There’s been some discussion elsewhere on the Internet today about the Madison Hotel’s inauguration special. For $47,000, the upscale hotel at 1177 15th Street NW will put two people up for four nights beginning this Friday, complete with an impressive bundle of amenities. Among the perks the Madison is kicking in is a personal driver—which seems to be de rigueur for these kinds of packages—to chauffer you about town, a guided sightseeing tour for you and your 22 friends suffering from inauguration fever, and a $5,000 store credit at Brooks Brothers, to get you and your significant other spruced up for whatever overpriced shindig you plan on attending the evening of January 21. One night of the stay will also be spent at the Landsdowne Resorte in Leesburg, Va., as a temporary break from all the city bustle. (The deal, appropriately, is nicknamed “Town and Country.”)

But the most interesting perk that has people talking about the Madison’s inauguration package is its inclusion of a “social media butler.” What the hell is that, exactly? Well, a presidential inauguration is a busy affair, and if you’re shuttling between a hotel, a Brooks Brothers sartorial consultation, a country lodge, guided tours, cocktail parties and, presidential balls to memorialize your quadrennial celebration. So Victoria Devine, a social media consultant, will do it for you.

“The Madison came up with it,” says Devine, who makes her living running Facebook, Twitter and other social media platforms for various companies around the region. (She counts the hamburger chain Johnny Rocket’s among her regular clients.)

But in an interview with DCist, Devine says this would be her first professional experience tending to an individual’s Internet needs. “If someone bought the package, I’m just there to help,” she tells us.

That means depending on the digital footprint of the hotel package’s eventual buyer, Devine could be have an easy go of it during inauguration, or she could be put to the social millstone. She expects that while the Madison’s guests are living it up, it will fall to her to keep that party’s Facebook and Twitter pages updated with their latest Washington adventures, though other platforms like Flickr, Tumblr and Pinterest are certainly potential additions to Devine’s workload.

But if the Madison sells the deal, Devine says she intends to approach the job as a digital version of Mr. Carson, the fastidious butler to the Earl and Countess of Grantham on the British period drama Downton Abbey.

“It doesn’t need to get out of control,” she says. “What would Mr. Carson do?”