Photo by Daniel Reidel.

As financial woes continue for the Newseum, the foundation that funds the journalism museum is keeping all options on the table, including the sale of its prominent Pennsylvania Avenue NW building.

Changes at the journalism museum have already begun with the stepping down of Jeffrey Herbst, the president and CEO for the past two years, according to a statement from Freedom Forum, the primary backer of the Newseum. A strategic review of funding and priorities for the museum is now underway.

Formerly the Gannett Foundation, Freedom Forum was established in 1991 with the purpose of “promoting, explaining, celebrating and defending the First Amendment through education, conferences, programs and scholarships.”

The Newseum is the most visible way Freedom Forum does that, replete with a 74-foot-high marble engraving of the First Amendment looking out on the crowded street. When it opened in downtown D.C. in 2008 (its previous Rosslyn location was in operation for five years, starting in 1997), the Newseum was one of the most expensive museums ever built.

Freedom Forum has committed more than $500 million to the museum over the past 20 years, it says in its statement. But despite its funds, donations, hosting events ranging from Inauguration parties to corporate launches, and the cost of admission, it is not self-sustaining.

“It has become obvious that the current model—where the Freedom Forum is the primary funder of the Newseum—cannot continue indefinitely at this level,” Jan Neuharth, chair and CEO of the Freedom Forum, said in a statement. “Left unchecked, this deficit spending rate would eventually drain the Freedom Forum’s entire endowment, and the annual cash drain prevents us from allocating any new capital to First Amendment programs that are at the heart of our educational mission.”

The review will examine “how the building and its various sections are utilized, full and partial sale/leaseback scenarios, joint ventures or additional condominium structures for shared use, and a possible outright sale of the landmark building located on Pennsylvania Avenue between the White House and the Capitol,” per the statement.

The seven-story building has 15 theaters 250,000 square-feet of exhibit space, which holds more than 6,000 journalism artifacts and interactive exhibits. Aside from the museum offerings, it also has more than 100 apartments, a Wolfgang Puck restaurant, and gift shops.

In January of this year, the Newseum laid off 26 people from its 230-strong staff.

More than 800,000 people visit the Newseum every year, according to the Freedom Forum, which says that it is the most of any museum in D.C. with paid admission (though you can get into the museum for free if you just plan on visiting the gift shop).

That’s slightly more than the 764,000 visitors to the Renwick Gallery of the Smithsonian American Art Museum in 2016. By comparison, the National Air and Space Museum, which is also free, saw 7.5 million visitors in 2016—the most of any Smithsonian museums.

The Newseum will remain open as it undergoes the review.