The Ivy City taproom.

/ Courtesy of Atlas Brew Works

Attention beer nerds: Atlas Brew Works has launched a new program that rewards customers for buying their beer at grocery and liquor stores, bars, and restaurants, earning patrons credit that they can use at either of the D.C. brewery’s two taprooms. It’s all done through a new app the brewing company helped create that could soon be offering users rewards at other local breweries as well.

Atlas developed the app, Brewery Fan, in partnership with some tech buddies of Atlas founder and CEO Justin Cox, he says. The developers plan to test out the app’s popularity and functionality before potentially launching it with other breweries, per Cox. New users get an automatic $5 added to their account.

Customers who buy a pint at a bar or restaurant earn $1, while a six pack equals $2 in “fan bucks,” which can be redeemed at the Atlas locations. To collect points, users simply scan their receipts.

Cox says the new program is a way to welcome new customers to their taprooms — located in  Ivy City and across from Nationals Park — while rewarding loyal customers. “It’s a little bit of a ‘thank you,'” he says.

Atlas already offers two rewards programs: a membership club that signs customers up to receive packs of beer on a quarterly basis, which they launched during the pandemic; and a classic, in-house rewards option.

The brewing company, which just celebrated its ninth birthday last weekend, closed its flagship Ivy City brewery over the summer to “focus on some exciting, upcoming projects,” according to a press release. The Ivy City tap room reopened in late August.

Cox says he can’t share much about those projects at the moment, but he said summer is generally a slower time for breweries, and they used the time to handle maintenance and reorganize a bit.

“A lot of the business in D.C. is starting to come back,” he says. “It certainly hasn’t come back as quickly as in Virginia and Maryland, in terms of our wholesale business. But we’re approaching what we were doing in 2019.”

It’s a season of anniversaries, apparently: Atlas just partnered with PoPville to release a limited edition IPA (on Nov. 3) in celebration of the blog’s 16th year. The Ivy City taproom also scheduled a number of events this month, including all-day happy hour and trivia on Thursdays, plant and book swaps on select Sundays, and a dog costume contest on Oct. 28.