Photo via iStock.

Photo via iStock.

With niche publications churning out content for small boat lovers, preppers, homeschoolers, Scientologists, stamp hobbyists, funeral directors, and more, we shouldn’t be surprised about the advent of a new site focused on something everyone is supposed to do on a daily basis—eat breakfast.

Enter Extra Crispy, a site focused entirely on the most important meal of the day. It launched today from Time, Inc. and is sponsored by Arla Foods, a Danish dairy company in the midst of launching its cheese line stateside.

“We’re thinking about breakfast as not only the most important meal of the day but also as a new cultural stronghold. Extra Crispy is all about exploring that intersection,” said Meredith Turits, the site’s editorial director, in a statement.

And nothing better exemplifies that stronghold than bacon, an industry that generates more than $4 billion in annual sales. But who is to decide which fatty loins are worth your while?

This is where we introduce a worthy entry in the pantheon of dream jobs: Bacon Critic. Extra Crispy is looking for someone to fill “a three-month appointment researching, writing about, obsessing over, and critiquing bacon.” You can live anywhere, so long as you’ve got “serious writing chops, an unmistakable voice, a sense of adventure, and an insatiable hunger—for bacon.”

All you’ve got to do is dazzle with a short essay about your favorite bacon-related memory. Yes, the gig pays, though the “official contest rules” state that the “winner will be compensated at a fee to be negotiated.” As with all good modern websites, though, one essay published on the site today implicitly questions the need for the role by arguing that we’ve already “reached the bacon breaking point.”

Every change online comes with those bemoaning the state of digital journalism.

But clearly, they’re overlooking the potential for serious investigative reporting.

Filed Under: bacon, extra crispy, journalism, TIME,