We hate to nit-pick the Examiner since it is for sure still trying to find its niche and work through the inevitable problems that come with starting a newspaper from scratch. But we feel it necessary to comment on something we saw on page 3 of the District edition. Yes, we already mentioned the “Speed cameras are working” article in today’s Morning Roundup, but there is something we came across when picked up the physical print edition.
You may be able to see it in this photo we took of page 3, but only if you have those very special bifocals that dilute blurriness from amateur cameraship. If you look in the upper left hand corner of the accompanying map just below the “L” in “Locations of speeding violations,” you’ll see just one neighborhood label on a grand sea of grayscale where normally the streets of D.C. would be. It reads not Georgetown, not Tenleytown, not Glover Park, nor Burleith. The Examiner chose to label “Sutton Place,” that little enclave of exclusive apartments and condos off New Mexico Avenue in Wesley Heights.
We know that the Examiner is all into targeted marketing and distribution, but singling out Sutton Place seems more than just a bit lopsided. Or is it a subtle way to promote Balducci’s, fka Sutton Place Gourmet? Probably not, but it’s still fun to consider the possibilities.
We would be remiss to not mention the other “D.C.” neighborhood the Examiner chose to label: Greater Capitol Heights, which happens to be in Maryland.
